Digital Marketing
Learn from Beginner to Intermediate level
Duration: 3 months
Unit: 6 units
Why take this course?
Learn SEO, paid ads, email, content, and social media
Stay ahead with up-to-date tools and strategies
Gain practical skills via campaign simulations
Understand analytics and data-driven marketing
Course overview
This course prepares you for careers in advertising, marketing, and e-commerce by teaching you how to build and run full-funnel digital campaigns across multiple platforms.
Hands on learning
Comprehensive curriculum
Supportive community
Certificate of completion
Course content
Understand PESO model (Paid, Earned…)Map customer journey online
Identify key channels & tactics
Set campaign objectives & KPIs
Build keyword lists & ad groups
Write high‑converting ad copy
Optimise landing pages for Quality Score
Track conversions in Google Ads
Design creatives for Meta Ads Manager
Retarget warm audiences
Allocate budgets & bidding strategies
A/B test audience segments
Grow opt‑in lists ethically
Craft drip sequences & newsletters
Use segmentation & personalization
Analyse open, click & churn rates
Set up GA4 events & funnels
Create dashboards in Looker Studio
Calculate ROI & attribution
Turn insights into optimisation actions
With the best and experienced mentors
We pride ourselves on having the best and most experienced mentors in the industry. Each mentor at MERP academy is carefully selected based on their extensive industry experience and their dedication to guiding and inspiring students making their learning journey truly exceptional
Frequently asked questions
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Top reviews of what our students are saying
Oreoluwa
(How this course has affected me) I can now comfortably design on photoshop, not to say i have attained, or I am a pro, I am most certainly not, but I know the basis and it’s solid foundation to start my graphics design journey on photoshop and I am really grateful I paid for This. (Money no burn)
Emmanuella
It was an amazing experience to me. At first designing was a bit messy on my part but getting to be in this fantastic Academy, became a sure purpose. I am glad to be part of this great platform. The tutors are actually the best, I must say Thumbs up to you all. Thanks for this great knowledge
Collins Nweke
The curriculum was well-crafted, covering all aspects of product design, from fundamentals of UIUX designs, all the way down to designing my own projects. I loved how we were always challenged to do several designs this really helped improve my knowledge in design thinking as well.
Funmilayo
Photoshop was a bit scary software for me before. This class really helped boost my self confidence with photoshop. I was able to create some designs nicely. The tutor was also always ready to respond whenever I needed help. I recommend this academy for anyone that wants to learn how to design effectively
