Content Writing

Learn from Beginner to Intermediate level

Duration: 3 months

Unit: 6 units

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Why take this course?

Core skill in digital marketing & media

Learn to write blogs, SEO articles, copies & more

Practice editing, tone, and storytelling

Create your own content portfolio

Course overview

From ideation to publishing, you’ll master content development for digital platforms. Learn to write for people and search engines while maintaining originality and quality

title

Hands on learning

Comprehensive curriculum

Supportive community

Certificate of completion

Course content

Unit 1 - Writing Fundamentals

Apply the inverted pyramid structure

Harness active voice & clarity

Avoid common grammar pitfalls

Create compelling headlines

Unit 2 - SEO & Web Copy

Conduct keyword research (Ahrefs/SEMrush)

Optimise meta titles & snippets

Structure articles for readability (H2/H3)

Embed internal & external links wisely

Unit 3 - Editing & Proofreading

Build self‑editing checklists

Use style guides (AP, Chicago, etc.)

Leverage tools (Grammarly, Hemingway)

Fact‑check with credible sources

Unit 4 - Brand Story & Tonet

Develop brand storytelling frameworks

Switch tones for different audiences

Write persuasive CTAs & hooks

Maintain consistency across channels

Unit 5 - Content Strategy & Portfolio

Map customer journey to content funnel

Plan editorial calendars with pillars

Measure content performance metrics

Curate samples into a personal portfolios

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With the best and experienced mentors

We pride ourselves on having the best and most experienced mentors in the industry. Each mentor at MERP academy is carefully selected based on their extensive industry experience and their dedication to guiding and inspiring students making their learning journey truly exceptional

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Top reviews of what our students are saying

Oreoluwa

Oreoluwa

(How this course has affected me) I can now comfortably design on photoshop, not to say i have attained, or I am a pro, I am most certainly not, but I know the basis and it’s solid foundation to start my graphics design journey on photoshop and I am really grateful I paid for This. (Money no burn)

Emmanuella

Emmanuella

It was an amazing experience to me. At first designing was a bit messy on my part but getting to be in this fantastic Academy, became a sure purpose. I am glad to be part of this great platform. The tutors are actually the best, I must say Thumbs up to you all. Thanks for this great knowledge

Collins Nweke

Collins Nweke

The curriculum was well-crafted, covering all aspects of product design, from fundamentals of UIUX designs, all the way down to designing my own projects. I loved how we were always challenged to do several designs this really helped improve my knowledge in design thinking as well.

Funmilayo

Funmilayo

Photoshop was a bit scary software for me before. This class really helped boost my self confidence with photoshop. I was able to create some designs nicely. The tutor was also always ready to respond whenever I needed help. I recommend this academy for anyone that wants to learn how to design effectively

Jibs

Joining MERP academy is the perfect way to learn any skill, anywhere. With our state-of-the-art learning tools and resources, you can master any skill at your own pace.

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